Founded to connect communities at the dawn of the telephone age in North America, Frontier had lost their way and needed to be rescued from bankruptcy.

The resurrected company would put fiberoptic technology at their centre in their mission to build Gigabit America.

The brief was for a new Brand Platform and Identity, which had to launch their first product of 2022 with a TVC along with the identity and supporting digital, social, OOH and PR.

Executive Creative Director: Trevallyn Hall

Design Director: Richard Holt

Frontier’s new logo is an iconic roundel, representing an inclusive connected nation.

It incorporates staggered line work throughout its symbols and graphics to capture the speed and capabilities the company is bringing to customers as it Builds Gigabit America.

The punchy primary colour palette helps cement Frontier’s vibrant personality and commitment to making bold, ambitious decisions with the future in mind.