In the wake of a dismal 2020 Olympics, ASICS in 2021 launched a plan to spread positivity signified through their new collection: Sunrise Red.
A collection which includes the most iconic running shoes of the brand in inspiring new shades of red. The red signifies the rising sun and the positivity it brings with it, along with the iconic Japanese rising sun. The idea was to create arresting images that feel like they are in action light by the graphic rising sun. Each colour background was inspired by the spectral colours of the sunrise at the stadiums that the specific events would be held at during the Japan Olympics.