Promote the Bentley Blackline package as a discerning option when specing your new Bentley, but also make it representative of the brand by being more representative of the modernBentley customer- be different, stand out, be an individual but also fly under the radar.

In the world of colour, black stands as a paradox—seemingly simple yet infinitely complex. It transcends mere darkness, encompassing every shade, nuance, and depth imaginable. Similarly, within Generation B lies a richness that defies first impressions. They are a tapestry of eclectic personalities, vibrant spirits, and fiercely unique individuals.

Just as black serves not only as a hue but also as a canvas for self-expression, so does Generation B. They wield their diversity as a powerful tool, drawing attention to what truly matters. In their complexity lies their beauty, their strength, and their capacity to shape the world around them.