Vodafone are proud to be the lead partners to the British and Irish Lions tour to South Africa. It was a unique opportunity to unite the nations in unity and allow us to connect again through sport after the dramatic isolation of the Covid-19 pandemic. It celebrates the idea of being closer to the Lions and each other by connecting us with our communities, friends and families and passions through the power of Vodafone.

British & Irish Lions ambassadors Sam Warburton, Maggie Alphonsi, Paul O’Connell and Jeremy Guscott brought to life as 25ft digital avatars as they burst through a building façade and stand proudly in front of the Vodafone Lions flag.

Using advanced technologies including AR and motion capture in the British and Irish Lions app by Vodafone, you can literally get closer to the lions by being transformed into a digital Lion.

Vodafone exclusive content continuing the brand experience with live commentary before, during and after the match with past players and coaches.