Breathless Choir
Philips is known for making consumer electronics, but they want the world to know they also create healthcare technology that improves people lives. So we created a campaign that changed the lives of 18 people with one thing in common: every breath is a battle.
A new breath of life
Not only was this the most successful and awarded campaign for Philips in the last decade but it helped inspire and reposition them as a healthcare leader.
Philips Shaver S9000
How can life be made better for men in the context of grooming? Philips’ shavers technology is not only so effective that it doesn’t shred your face, but it actually feels great. So, when you shave the way that feels right, it gives you the confidence to be more authentic and do what feels right to you.
Shouting Men
Men have been told to shave one way for decades using a blade razor, they have also been portrayed in stereotypical ways showing a one dimensional definition of masculinity. Exploring the strategy of ‘Do what feels right’ we wanted to bring a new, more interesting take on the modern man with all their complexity and contradictions. We collaborated with Mieskuoro Huutajat, an internationally famous shouting choir from Oulu, Finland.
Spiderman
‘There’s always a way to make life better‘ isn’t just a mantra that Philips uses to build products, but rather it’s a philosophy they believe in that’s more holistic. They look beyond the function of the product and deeper into the actual needs of patients, and what will make their lives better.
Elvis Lives
When the Philips Health Watch was launched, it wasn’t just one of those smart watches that notified you when you got mail and texted you for the umpteenth time before your morning coffee. It was rather a watch linked to all your health data as well as a suite of connected health devices that makes a real positive effect on your health. We tell the story of an Elvis tribute artist whose health is going the same way as his iconic hero, but thanks to the Philips we able to turn his health around.
Sonicare - Healthy Mouth
It’s difficult to describe to someone what it’s like using a Philips Sonicare, the sensation and incredibly smooth healthy clean white teeth.
Avent - Baby monitor
Philips Avent Radio
To bring a slightly less obvious angle to the world of baby products, we used the innovative tech in the product as a way to introduce the mindset and behaviour of new-born babies parents, demonstrating the product benefit in a light hearted way.